Field manuals for solo founders building in public.
The Innovatorly AI-Solopreneur series is a 5-book programme for founders who are doing the hard parts alone — raising, endorsement, AI-era brand, and everything in between. Four titles have shipped so far, with the two core manuals now in English & 中文.
Innovator Founder Visa AI Master: Dream It, Build It, Scale It — Win the UK Innovator Founder Visa and Grow a Business with Six AI Specialists
Book 2 of the series treats the founder arc as one journey in three acts — Dream it (win the endorsement via the 4F Formula and AI-driven assessment), Build it (turn the plan into real traction with AI agents and no-code tools), and Scale it (win visibility in AI-generated answers via Generative Engine Optimisation). Written for non-technical, time-poor founders. AI is a force-multiplier for genuine founders, not a ghost-writer.
Three modules. No padding.
Dream It — win the endorsement
The toolkit, the six AI agents, and the 4F Formula (PMF, FMF, BMF, Fortune).
Build It — plans into real traction
b01–b09: the AI build stack, MVP with agents, first 100 users, traction → evidence.
Scale It — win AI-answer share
s01–s10: Generative Engine Optimisation — citability, structured data & llms.txt, the flywheel.
Adjacent reading for the same founder.
UK Innovator Visa Guide
Decoding the Endorsement — 5 Modules to Win Your UK Innovator Founder Visa Sponsorship
The bilingual manual for UK Innovator Founder Visa endorsement. Five modules, 318 pages, built from real cases and founder-tested frameworks — now in English and Chinese.
Crack the 4Fs Code
A solopreneur’s primer to securing UK Innovator Visa endorsement
The series prelude. Introduces the 4F Formula and the Innovatorly Matrix — short enough to read on the flight over.
Next-Gen Brands, To Win AI Recommendations
Thriving in a prompt-first world
Build brand assets that AI platforms surface, cite, and recommend — the GEO playbook for solo founders and lean teams.
The 4F Formula — the through-line.
Every book in the series comes back to the same four fits. Endorsers, investors, and the Home Office all assess against them, even when they describe it differently.
Does the market care?
Are you the one to build it?
Does it land specifically here?
Timing and match with the endorser.
Duke Harewood.
Duke Harewood is a founder, SaaS operator, and AI-driven builder whose work sits at the intersection of automation, Web3, and entrepreneurship. He writes for solo founders who are turning ideas into scalable, profitable businesses — especially those navigating the UK Innovator Founder Visa path.
Across his ventures, Duke has raised capital, partnered with major tech platforms, and driven growth through SEO and Generative Engine Optimization (GEO). His books pair founder-tested frameworks with step-by-step playbooks for building smarter, faster businesses in the AI era.
The framework, then the software to run it.
The books teach the framework. TorlyAI automates the execution. Together, they give you the fastest path to endorsement.