torly.ai
Business Plan

From idea to endorsement-ready plan, in seven sections.

Each one maps to what UK assessors actually evaluate — innovation, viability and scalability — drafted with you by six AI specialists, and wired to your 4F score and financial model.

Build your plan
7
sections
6
specialists
3
ways to build
Why generic plans get rejected

Not a startup pitch deck. An endorsement case.

Endorsing bodies don't assess a plan the way an investor does. They check a fixed set of criteria — and reject plans that read like a generic fundraising deck.

A generic business plan
An endorsement case
Sells investors a return
Proves innovation, viability & scalability to an assessor
Financials are optional
A 3-year model built to clear the settlement bar
Structure it however you like
The seven sections endorsing bodies expect
Confident market claims
Evidence a UK caseworker can actually verify
The seven sections

Every section answers a question an assessor asks.

This is the table of contents — and the assessor's checklist. Each section is owned by a specialist and built to satisfy a specific endorsement criterion.

01

Executive Summary

In thirty seconds, why does this clear the bar?

All threeHarry
02

Products & Services

Is the innovation genuine, original and defensible?

InnovationHarry
03

Market Opportunity

Is there real, sizeable demand for this?

ViabilityHarry
04

Competitive Analysis

Why can’t an incumbent simply copy it?

InnovationHarry
05

Business Model

Does the money model actually work?

ViabilityHarry
06

Team

Can this founder execute it?

ViabilityHermione
07

Financial Forecast

Does it scale — and create UK jobs?

ScalabilityHermione
SAMPLESection 02 · Products & Services

What a real section looks like.

An excerpt from the Innovation section of a sample plan — with the notes an assessor is reading it against, in the margin.

Thermal Atlas — Business Plan

2.1 What we've built

Thermal Atlas turns a council's existing EPC records and a single aerial thermal survey into a street-by-street retrofit plan — which homes to insulate, in what order, at what cost — without a physical survey of every property. The core is a heat-loss model trained on 1.2 million UK dwellings, calibrated against measured energy bills.

2.2 Why it's novel

No UK provider prioritises retrofit across a whole housing stock from remote data — incumbents survey door-to-door, at roughly £180 per home. Our remote method is the subject of a UK patent application (GB 24…), and the calibration dataset is a defensible trade secret.

[USER INPUT NEEDED] — attach your patent application number and the named comparators you're new to in the UK.
One consistent story

The plan that tells one story end to end.

Applications fall apart when the score, the plan, the numbers and the evidence say different things. On TorlyAI they share one source of truth — so your 4F assessment, your business plan and your financial model all argue the same case to the same caseworker.

i
4F assessmentFree assessment
Your idea, scored against the framework.
ii
Business plan
The seven sections, built to the criteria.
iii
Financial modelSee the model
A 36-month I-P-O-C model + ILR scorecard.
iv
Evidence pack
Compliance review and a submission bundle.
Who builds it

Six specialists, one handoff at a time.

Each phase has a lead agent who owns the output and hands the next specialist full context — consultancy workflow, not a blank page.

01Plan

McGonagall

Charter, backlog & roadmap

02Ideate

Dumbledore

Concept shortlist with endorsement-fit scores

03Draft

Harry

Business plan V1 — every narrative section

04Model

Hermione

Financial model & sensitivity → V2

05Prove

Kingsley

4F assessment, evidence pack & compliance → V3

06Submit

Dobby

Final QA, forms & submission bundle

Three ways to build it

Pick how hands-on you want to be.

Air
In Claude.ai

Scaffold and save your plan inside the Claude you already use — six visa specialists on call.

Six specialists in Claude.ai
Plan scaffold & save
From £24 / month
See pricing
Premium
On Desktop

The complete 7-section plan on the Torly desktop app — with the financial model and evidence pack alongside.

Full 7-section build
Financial model + evidence pack
PDF · DOCX · Markdown export
See pricing
Autopilot
Done-for-you

We draft the whole case with you — plan, financial model, pitch deck and submission bundle.

Done-for-you plan
Pitch deck + submission bundle
Reviewed against your endorser
See pricing
Built to the criteria of the UK's endorsing bodies
UK Endorsement ServicesEnvestorsInnovator International
FAQ

Questions, answered.

An endorsing body assesses against fixed criteria — innovation, viability and scalability — not the return an investor would make. Every one of the seven sections is written to answer a specific assessor question, with evidence a UK caseworker can verify. A generic fundraising deck gets rejected.
Build your plan

Write the case that gets you endorsed.

Start free with a 4F assessment, then build the full seven-section plan — pick the way that fits on the pricing page.

What you walk away with
A 7-section endorsement-ready plan
Each section mapped to a criterion
Financial model + evidence pack
PDF · DOCX · Markdown export