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Pricing · weekly or monthly · cancel anytime
Pricing

Less than a coffee.
More than a consultant.

Immigration solicitors charge £4–15k for a business plan. Torly Premium is £79/month — less than a coffee a day — and you can stop the day you submit.

Free
£0
forever

For founders validating an idea.

AI-powered idea assessment (1/month, 5 lifetime)
4F Innovation Matrix baseline score
Gap analysis (top 3 of ~15 gaps)
Matrix Canvas (read-only, all 21 blocks)
Sample business plan section (preview)
Score Dashboard with history
Resources library & visa guides
Learning Center (modules & materials)

Not included

TorlyAI Desktop app
Business plan generation (7 sections)
Financial modelling & projections
Interview preparation
Patron community
All 6 AI agents
Export (PDF, DOCX, Markdown)
Most value
Premium
£79/month
Best value for a full endorsement project

For founders going to endorsement.

cancel anytime · Prices in GBP, excl. VAT where applicable.

TorlyAI Desktop app (macOS + Windows)
All 6 specialised AI agents
All 7 business plan sections
Full financial modelling (3-5yr projections)
Interview prep (all 3 endorsement bodies)
4F Matrix iterative assessment
All 9 built-in skills
Patron community
Score Dashboard with progress tracking
BYOK — use your own API key
Export to PDF, DOCX, Markdown
Air — Claude.ai connector included
Visa ebook library — read online (2 titles)
1 active project per license
48-hour offline support
Most chosen
Air
In Claude.ai
£24
/ month

For founders who already use Claude.ai.

£24/month · cancel anytime · requires your own Claude.ai

6 specialists inside your own Claude
4F Innovation Matrix scoring
Business plan + financial scaffolding
Interview prep & coaching
Works in Claude.ai web and Claude Desktop
Powered by your own Claude subscription
Visa ebook library — read online (2 titles)
Done-for-you

Autopilot

from £1,998

tailored to your project · Done-for-you by a human + AI team

What's included

Everything in Premium included
Air — Claude.ai connector included
Visa ebook library — read online (2 titles)
Autonomous multi-agent orchestration
All skills auto-executed on your idea
AI-generated business plan draft
Financial model (3-year, Excel export)
Pitch deck (10-slide, PPT export)
Weekly AI check-in reviews
Revision rounds included
Export-ready document bundle (PDF/Excel/PPT)
Dedicated priority support
Comparison

Every feature, side by side.

FeatureFreeAirPremiumAutopilot
Assessment & Scoring
AI-powered idea assessment1/month (5 lifetime)Unlimited (in Claude.ai)Unlimited (iterative)All 31 skills auto-run
4F Innovation Matrix scoreBaseline (Tier 1)Full iterative (Tier 1-3)Full iterative (Tier 1-3)Full iterative (Tier 1-3)
Gap analysisTop 3 gaps shownFull ~15 gapsFull ~15 gapsFull ~15 gaps
Matrix CanvasRead-only (21 blocks)InteractiveInteractive
Desktop App & AI Agents
TorlyAI Desktop app
MCP connector (in Claude.ai)✓ Included✓ Included✓ Included
All 6 AI agents (McGonagall, Harry, Hermione...)
All 9 built-in skillsCore skills31 skills
BYOK multi-provider supportYour own Claude
Autonomous multi-agent orchestration
Business Plan & Financial
Sample BP section (preview)
Full BP generation (7 sections)ScaffoldingAI-drafted for you
36-month I-P-O-C modelScaffolding
Three statements (P&L · CF · BS)
ILR Settlement Readiness scoreSample
Scenarios (base / best / worst)
Sector benchmarks (9 industries)
Financial model exportPDFPDF + Excel
Pitch deck10-slide PPT
Export (PDF, DOCX, Markdown)Full bundle
Interview & Endorsement
Interview preparation
Endorsement body matching
Compliance validation
Learning & Community
Resources library & visa guides
Learning Center (modules & materials)
Visa ebook library (online reader)£24 / title
Patron community (peer network)
Score DashboardBasicFull with progress trackingFull with progress tracking
Autopilot Exclusive
Weekly AI check-in reviews6 included
Revision rounds2 included
Dedicated priority support
Billing
Billing cadenceNo billingWeekly £8 or Monthly £24Weekly £24 or Monthly £79One-off package
Cancel anytime
Questions?

Read the FAQ, or write to us.