Business Plan Generation
AI-powered 7-section business plan optimised for UK endorsement bodies
What It Does
TorlyAI generates a comprehensive business plan structured around the seven sections that UK endorsement bodies evaluate. Each section is written by a specialised AI agent, reviewed for compliance, and refined through multiple drafts.
The Seven Sections
Executive Summary
HarryBusiness overview, mission, and value proposition. Written last but appears first — summarises the entire plan.
Products & Services
HarryWhat you are building, how it works, and what makes it innovative. Covers technical architecture, IP strategy, and product roadmap.
Market Opportunity
HarryTAM/SAM/SOM analysis, target customer profiles, and market trends that validate demand.
Competitive Analysis
HarryCompetitor landscape, differentiation strategy, and barriers to entry.
Business Model
HarryRevenue streams, pricing strategy, unit economics, and path to profitability.
Team
HermioneFounder credentials, team structure, hiring plan, and advisory board. Demonstrates why this team can execute.
Financial Forecast
HermioneThree to five year P&L projections, sensitivity analysis, funding requirements, and break-even timeline.
Section Status Progression
Each section moves through five stages:
The progress bar in the workspace header shows how many sections have reached each stage.
Living Business Plan
Your business plan is a living document that evolves through each sprint cycle. As you refine your idea, update financial projections, or address compliance gaps, the relevant sections are regenerated with your latest context.
User Input Markers
Sections include [USER INPUT NEEDED] markers where your personal knowledge is required — founder background, specific numbers, or strategic decisions.
Revision History
Every version of each section is stored with timestamps, so you can compare drafts and revert if needed.
Multi-Agent Workflow
Business plan creation follows a structured handoff across your AI team:
| Phase | Lead Agent | Output |
|---|---|---|
| Plan | McGonagall | Project charter, task backlog, and roadmap |
| Ideate | Dumbledore | Concept shortlist with endorsement-fit scores |
| Draft | Harry | Business plan V1 — all narrative sections |
| Model | Hermione | Financial model and sensitivity analysis → plan V2 |
| Prove | Kingsley | 4F assessment, evidence pack, compliance review → plan V3 |
| Submit | Dobby | Final QA, form completion, submission bundle |
Export Options
Once your plan is complete, export it in formats accepted by endorsement bodies:
- PDF — professional layout ready for submission
- DOCX — editable Word document for further refinement
- Markdown — with YAML frontmatter, compatible with Obsidian